Why Raw Feeding?

Discover the science and benefits behind raw nutrition for dogs. Learn why thousands of pet parents are making the switch to a diet that mirrors what dogs evolved to eat.

The BARF Diet Explained

BARF stands for "Biologically Appropriate Raw Food" or "Bones and Raw Food." This dietary approach is designed to mimic what dogs would naturally eat in the wild, providing them with raw meats, bones, organs, and vegetables.

Unlike conventional pet food that undergoes high-heat processing, raw food retains its natural nutrients, enzymes, vitamins, and amino acids that are often destroyed during cooking. This means your dog gets maximum nutritional value from every meal.

Dogs have been thriving on raw diets for thousands of years. By feeding raw, you're honoring their ancestral dietary needs and supporting their natural biology.

Key Benefits of Raw Feeding

Superior Digestive Health

Raw diets promote healthy gut flora and enzyme production, leading to better nutrient absorption, smaller and firmer stools, and reduced bloating and gas. Many dogs with sensitive stomachs thrive on raw food.

Healthy Weight Management

High-quality protein and healthy fats keep dogs feeling satisfied longer, naturally supporting ideal body weight. Raw diets help build lean muscle mass and reduce excess body fat.

Radiant Skin & Coat

Omega-3 and omega-6 fatty acids from raw food create a glossy, healthy coat with less shedding. Many pet parents notice their dog's coat becomes noticeably softer and shinier within weeks.

Better Dental Health

Raw meaty bones naturally clean teeth and massage gums, reducing plaque and tartar buildup. Dogs on raw diets often have fresher breath and healthier teeth without dental procedures.

Maximum Nutrient Retention

Raw food preserves heat-sensitive vitamins, enzymes, and amino acids that are destroyed during conventional pet food processing. Your dog receives optimal nutrition in its most bioavailable form.

Allergy Relief

By eliminating processed ingredients, fillers, and common allergens, raw diets can significantly reduce itching, hot spots, ear infections, and other allergy-related issues.

Honoring Your Dog's Ancestral Diet

Despite thousands of years of domestication, dogs remain carnivores with digestive systems designed to process raw meat, bones, and organs. Their short digestive tracts, strong stomach acid, and powerful jaws are all adaptations for consuming and digesting raw prey.

Wolves, the ancestors of domestic dogs, consume their prey raw, eating muscle meat, organs, bones, and even the partially digested plant matter in their prey's stomach. This provides a balanced array of nutrients that keeps them healthy in the wild.

By feeding raw, you're aligning with your dog's biological needs and allowing their body to function as nature intended.

Understanding PMR (Prey Model Raw)

In addition to our Complete & Balanced (BARF) formulas, we offer Prey Model Raw (PMR) options for experienced raw feeders who want more control over their dog's nutrition. Perfect for adding your own supplements or creating variety.

BARF
PMR
Meat/Bone/Organ (80/10/10)
Vegetables/Oils/Supplements
Nutritionally Complete
Convenient

Important Note About PMR

While many in the raw feeding community use "PMR" to describe 80/10/10 blends, true Prey Model Raw as originally coined by Dr. Ian Billinghurst refers to feeding whole prey animals - including feathers, fur, beaks, and other parts that provide complete nutrition naturally.

Our PMR products are clean, convenient 80/10/10 protein blends that give you the flexibility to customize your dog's diet. They're designed to be rotated with our Complete formulas or supplemented based on your dog's individual needs and your feeding philosophy.